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Overview Abstract This case describes how Nike, a consumer goods company with an ever expanding portfolio and a tremendous brand value, manages the tradeoff between local responsiveness and global integration.


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NIKE'S STRUCTURE AND STRATEGY "Nike" began in 1964 as "Blue Ribbon Sports," a seller of Japanese-manufactured footwear; In 1970, as the athletic footwear market grew, the Nike brand name was born; In order to gain greater control over production and assembly, Nike opened a plant in New Hampshire in 1973 (which it closed in 1986).


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Nike has a geographic divisional organizational structure. This structure is based on the company's needs in its global organization, as well as the uniqueness of conditions in regional markets. The following characteristics are notable in Nike's organizational structure: Global corporate leadership Semi-autonomous geographic divisions


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Nike has a matrix organizational structure incorporating geographic divisions. Nike's matrix structure is also present at the regional and sub-regional levels. Managerial responsibility is segmented according to business unit (apparel, footwear, and equipment) and function (human resources, finance, marketing, sales, and operations).


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Nike had revenue of $35.6 billion, $37.4 billion across the company. By contrast, Under Armour only made $4.5 billion in that time, and Adidas made $23.8 billion. The impressive growth that Nike has achieved with the change highlights not only the company's innovation but also its brand power. A direct-to-consumer approach cannot take.


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Nike's Culture and Organizational Strategy BCP Business & Management CC BY 4.0 Authors: Zhen Ye Abstract and Figures Sports are becoming more and more popular today. With the slogan of being.


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An organizational structure defines task delegation, and line authority establishment within an organization. Nike's organizational structure is a matrix structure. The Matrix Structure and Nike A matrix structure is made up of different types of organizational structures.


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(Photo: Public Domain) Nike Inc.'s organizational culture supports business resilience and capability. Organizational culture is the combination of traditions, habits, values, and behavioral expectations among the company's employees.


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Following through with diversification as an intensive growth strategy would require some changes in the design of Nike's organizational structure or corporate structure, to add new structural components for new business operations. The company's strategic planning would also utilize generic strategies to support competitive advantages for.


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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digi. Read more Industries Apparel & Fashion,


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The hierarchical structure of Nike can be broken down into three key segments, which are Global Headquarters, Regional Headquarters and Subsidiaries.This hierarchical structure allows the company to maintain a globalized approach to managing its business while ensuring regional control.


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Nike matches employee donations and offers volunteer pay, which means Nike gives the employee $10 per hour for hours volunteered that they can donate to the organization they choose. And it gives.


Organizational Structure of Nike A Concise Guide

The Corporate Responsibility, Sustainability and Governance (CRS&G) Committee of our Board of Directors is responsible for reviewing Nike's significant strategies, activities and policies regarding sustainability, contract manufacturer labor practices, community impact and charitable activities, among other duties, and make recommendations to th.


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Nike's flat structure, also known as a matrix structure, consists of several divisions separated into subsidiaries: Converse, Hurley and others, which all report to Nike's global headquarters.


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Nike's organizational structure can be broken down into two distinct parts aside from the global corporate leadership which has overall global oversight for the company's many brands and divisions. First and foremost, the global business is segregated into semi-autonomous geographic regions: North America Western Europe Eastern/Central Europe


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Leadership Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands.

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